HBO Max With Ads Will Soon Be Included Free For Some Customers Of AT&T’s Cricket Wireless

Cricket Wireless plans to include the ad-supported tier of streaming service HBO Max at no extra charge for blue-ribbon customers .
Beginning August 20, the $ 10-a-month offer will be part of Cricket ’ s $ 60-a-month outright plans, for both newly and existing subscribers. AT&T acquired the prepay telecommunication operation in 2014. Five years late, it reached 10 million subscribers, though AT & T does not break out how many of those are at the unlimited level. Cricket subscription plans start at $ 30 a month for a one line .
Telecom ’ s postpaid section has been on the resurrect recently, with dish Network acquiring Boost Mobile for $ 1.4 billion as function of the Sprint-T-Mobile fusion. Verizon has besides made investments in the distance .

HBO Max rear WarnerMedia, besides owned by AT & T, has struck a count of distribution deals recently, widening access to the subscription avail. The $ 15-a-month, ad-free version of HBO Max launched in May 2020, and the ad-supported one followed in June 2021 .
AT & T ’ s radio and pay-TV footprint offered an initial foundation for the service, which can be activated for free for any HBO subscribers. As of June 30, HBO and HBO Max in concert had 47 million subscribers in the U.S. AT & T has not offered any reading of how many signed up for HBO Max with Ads.

Over the course of this year, AT & T has made a series of moves to refocus on telecommunication and exit the entertainment business. It spun off DirecTV and other pay-TV assets into a stand-alone entity part-owned by secret fairness firm TPG, a deal that closed earlier this month. It announced last May that WarnerMedia would merge with Discovery into a new media entity. That combination is undergoing regulative recapitulation and should be completed by mid-2022, the companies have said .
“ We are always looking for ways to bring our customers the best value possible, ” said Tony Mokry, VP and foreman market officeholder for Cricket, in a press release. “ We know they are hungry for message and HBO Max offers the most up-to-date and high-quality entertainment available. ”
The ad-supported tier of HBO Max offers a broad rate of programming but there are carve-outs. It does not offer day-and-date access to Warner Bros film releases. It features ads on a rate of programming, including Max Originals like Gossip Girl and The Flight Attendant, though HBO series and films do not have ads.

“ Since launching HBO Max stopping point year, we ’ ve continually expanded customers ’ access to the product, ” said Jennifer Mirgorod, Head of Partner Management and Partner Marketing, WarnerMedia. As the ad-supported grade continues to see “ strong growth, ” added WarnerMedia ad sales head JP Colaco, “ we are please to further expand our footprint. ”

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